2023 HONOREES

Carl Freed has spent his entire career orchestrating innovative projects for some of the biggest names in the entertainment industry. As Senior Vice-President of Business Development at Metropolitan Entertainment, he produced the Backstreet Boys’ first-ever U.S. arena/amphitheater tour in 1998; developed the super-successful “Up In Smoke” tour featuring Dr. Dre, Snoop Dogg, Ice Cube, and Eminem; negotiated the largest webcast contract at that time for Woodstock 1999; and secured exclusive agreements with venues such as New York’s Hammerstein Ballroom. He also established a corporate entertainment division for Metropolitan and led the company into the digital age by creating and overseeing www.concerthotline.com.   In January 2003, launched Trevanna Entertainment, providing hands-on consulting, production, and promotional services for live entertainment events and brand partnerships. Project highlights include Hot 97’s annual Summer Jam at MetLife Stadium (the longest-running hip-hop radio show on the planet); the multi-year Red Bull Music Academy and Festival in NYC; and Sirius XM's Small Stages events, which showcase stadium-filling talent such as Paul McCartney, Metallica, Drake and Lady Gaga in intimate and historic venues like Harlem’s Apollo Theater.     Carl is a senior consultant to S2BN, a global concert company operated by the legendary Michael Cohl, as well as the co-founder of a mentoring program at the Future Leadership Institute, a charter school in Harlem. He also proudly serves as the Chairman of the Board of Directors at the Cayton Children’s Museum. Carl splits his time between New York City and Los Angeles, where he shares a beautiful home with his wife Jennifer and dog, and eagerly awaits visits from his son Trevor and his daughter Savannah and her husband Noah Simon.